OUR TIME-TESTED PROCESS ENSURES EVERY RELEVANT ASPECT OF YOUR EVENT PLANING IS TAKEN INTO CONSIDERATION THROUGHOUT THE PROCESS
Step # 1 - information gathering
From a small gathering of partners or a reward trip for top sales staff to a large and complex event bringing thousands of colleagues or peers together around an industry conference or trade show, group events have a multitude of different needs and requirements that need to be addressed early in the planning phase in order to ensure a memorable event. SeaSide Events works closely with our customers to first understand their group event requirements and from that point on we can find the research the options, find the perfect hotel or conference center to meet your needs, and propose your group event. As part of the information-gathering phase, SeaSide Events will determine the type of group event our customer is planning to organize. A few examples of group events we have hosted in the past:
- Industry Conference
- eSports Event
- Music or Concert Event
- Training Seminars
- Incentive Travel
- Sporting Event
- Themed Event
- Full-Ship Charter or Large Group
Event Type
Event Details
Every event begins with a vision, and from there you can define your event objectives. SeaSide Events works closely with our clients to transform their vision into a plan of action with specific and quantifiable objectives, strategies, and targeted metrics. Following this step, our clients can make informed planning decisions. To get there we start with the basics like who, what, when, where, and why.
Every group event is different, and thus requirements vary from event to event. Some groups require large theaters for group presentations or panel discussions, as well as Conference Space, AV Equipment, and Break-out rooms. Music festivals require stage and sound equipment and sports-related events need pool-deck space and island-based events. Similarly, all groups typically require specific dining arrangements across specialty restaurants and main dining rooms, as well as cocktail lounges and nightly live entertainment…SeaSide Events works closely with our clients to define and list all key event requirements and presents multiple options to make an informed decision.
Defining the event’s date options, as well as the number of days is critical when planning a cruise ship event given the commitments that need to be made in advance. Cruise Ship-based events typically last 3-7 days, and can take place exclusively during the weekend (e.g. Friday-Monday) or with a combination of weekday/weekend, thus allowing the group program to incorporate business events on weekdays and leisure time on weekend days.
Needless to say, overall event costs and logistics are proportional to the number of attendees. Accommodations, Group Venues, Dining Arrangements, Entertainment, Shoreside Events, and Scheduling require a firm understanding of cruise ship space capacity, guest flow, and multi-deck layouts to ensure a smooth and efficient multi-day event. Knowing the expected number of guests (plus or minus a percentage) is a key data point on cruise ship event planning.
Event organizers will need to have a good idea of the event’s program including general sessions, group receptions, break-out sessions, team activities, diner events, entertainment, and other key program aspects in order to ensure the properties and venues are selected.
Modern Hotels and Conference Centers have ample meeting space and state-of-the-art audio-visual equipment, thus event organizers can rest assured their needs can be met. Nevertheless, it is critical the program and schedule are reviewed in order to ensure meeting rooms and equipment is available as needed given the multipurpose nature of these spaces.
Unless your conference is being funded by a grant or organization, event organizers need to define their overall spending limits early on in order to ensure the appropriate options are being considered at this stage. There are many aspects of a group event that will require detailed costing, thus a clear idea of total spending is probably one of the most important aspects of the planning phase.
As group organizers need to factor in transportation and logistics into the review process of any Hotel or Conference Facility. It is critically important to know how the delegates or attendees will arrive at the location, what transportation options exist (e.g. Airport Shuttles, etc.), and parking facilities for those driving their own vehicles. Knowing your group’s transfer or logistics needs will be a key aspect of the planning phase towards a memorable event.
Step # 2 - review CRUISE SHIP & ITINERARY OPTIONS
The global cruise fleet numbers in the hundreds of individual ships with distinct sizes, configurations, layouts, and particulars. Selecting the right ship and itinerary for your event are key elements of a successful and memorable group event. At SeaSide Events, our cruise ship selection process has one simple goal: to find the right ship, itinerary, and destination to meet our customer’s event objectives. We literately review hundreds of ships and corresponding itineraries while keeping the event’s objectives, desired dates, logistics and customer needs at the forefront. Our extensive experience in the cruise industry works to our customer’s advantage at no additional cost.
Ship Size & Type
Cruise Destinations & Itineraries
Cruise lines offer a vast number of choices across hundreds of cruise ships able to accommodate almost every size of group and event. From ultra-modern large mega-ships taking 5,000+ guests to popular destinations with all the comforts and conveniences of a 5-star land-based resort; to smaller, more intimate vessels offering personalized guest services and unique itineraries to off-the-beaten-path ports and destinations. These offerings range in length from a short 3-4 day cruise up to the longer 7-10 day itineraries. SeaSide Events will help you navigate through hundreds of options and choose the best ship and itinerary to meet your group event needs.
Determining the number of days needed to organize your cruise event is as important as finding the right ship and sailing destination. These elements work closely together in making your group event at sea a total success. At SeaSide Events, we have access to thousands of cruise ship itineraries and we share this with our clients to narrow down the options to consider for their next group event.
One of the biggest benefits of conducting your group event on a cruise ship is the option to visit a variety of ports of call during your event, as opposed to being landlocked in the same locations over a few days. Whether it is visiting and enjoying a tropical island, touring a sophisticated port city, or just relaxing as the ship sails through the ocean on a sunny day, your group guests will be treated to a unique and different experience every day of their event.
3-Nights Private Bahamian Island
- Day 1: Embark Cruise Ship in Miami/Fort Lauderdale (Noon)
- Event Registration (afternoon)
- Ship Sail 5:00 PM
- Pre-Dinner “Welcome Aboard” Group Reception in Private Lounge (Sail away)
- Group Dinner
- Evening Entertainment (Main Show / Music / Lounges / Comedy Show)
- Overnight Cruising
- Day 2: At Private Island (Bahamas)
- Morning Business/Group/Event Program
- Group Lunch in Private Island
- Afternoon on Island / Beach Events / Concerts / Competitions
- Pre-Dinner Group Reception
- Group Dinner
- Evening Entertainment
- Overnight Cruising
- Day 3: In Nassau (Bahamas)
- Morning Business/Group/Event Program
- Group Lunch in Nassau
- Shore Excursions
- Afternoon on Island / Beach Events / Concerts / Competitions
- Pre-Dinner Group Reception
- Group Dinner
- Evening Entertainment
- Overnight Cruising
- Day 4: Return to Port / Disembark
- Morning Disembark
- Transportation to Airports / Hotel
3-Nights Bahamas & Key West, FL
- Day 1: Embark Cruise Ship in Miami/Fort Lauderdale (Noon)
- Event Registration (afternoon)
- Ship sails at 5:00 PM
- Pre-Dinner “Welcome Aboard” Group Reception in Private Lounge
- Group Dinner
- Evening Entertainment (Main Show / Music / Lounges / Comedy Show)
- Overnight Cruising
- Day 2: In Nassau (Bahamas)
- Morning Business/Group/Event Program
- Group Lunch in Nassau
- Shore Excursions
- Afternoon on Island / Beach Events / Concerts / Competitions
- Sail at 5:00 PM from Nassau to Key West
- Pre-Dinner Group Reception
- Group Dinner
- Evening Entertainment
- Overnight Cruising
- Day 3: In Key West, Florida
- Morning Business/Group/Event Program
- Afternoon in Key West / Beach Events / Concerts / Competitions
- Key West Shore Excursions
- Sail at 8:00 PM from Key West to Miami/Fort Lauderdale
- Pre-Dinner Farewell Group Reception
- Group Dinner
- Evening Entertainment
- Overnight Cruising
- Day 4: Return to Port / Disembark
- Morning Disembark
- Transportation to Airports / Hotels
4-Nights Key West & Cozumel Event:
- Day 1: Embark Cruise Ship in Port Canaveral / Orlando, FL
- Event Registration (afternoon)
- Ship sails at 5:00 PM
- Pre-Dinner Welcome Aboard Group Reception in Private Lounge
- Group Dinner
- Evening Entertainment (Main Show / Music / Lounges / Comedy Show)
- Overnight Cruising
- Day 2: In Key West, Florida
- Morning Business/Group/Event Program
- Group Lunch in Key West
- Shore Excursions
- Afternoon in Key West / Beach Events / Concerts / Competitions
- Sail at 5:00 PM from Key West to Cozumel
- Pre-Dinner Group Reception
- Group Dinner
- Evening Entertainment
- Overnight Cruising
- Day 3: In Cozumel, Mexico
- Morning Business/Group/Event Program
- Group Lunch in Cozumel
- Afternoon in Cozumel / Beach Events / Concerts / Competitions
- Pre-Dinner Group Reception
- Group Dinner
- Evening Entertainment
- Overnight Cruising to Orlando, FL
- Day 4: At Sea (Cruising the Gulf of Mexico & Florida Straights)
- Morning Business/Group/Event Program
- Group Lunch
- Afternoon Business / Group / Event Programs
- Pre-Dinner Group Reception
- Farewell Group Dinner
- Evening Entertainment
- Overnight Cruising
- Day 5: Return to Port / Disembark
- Morning Disembark
- Transportation to Airports / Hotels
7-Nights Eastern Caribbean
- Day 1: Embark Cruise Ship in Miami/Fort Lauderdale (Noon)
- Event Registration (afternoon)
- Ship Sail 5:00 PM
- Pre-Dinner “Welcome Aboard” Group Reception in Private Lounge (Sail away)
- Group Dinner
- Evening Entertainment (Main Show / Music / Lounges / Comedy Show)
- Overnight Cruising
- Days 2 & 3 At Sea (Cruising the Caribbean)
- Morning Business/Group/Event Program
- Group Lunch
- Afternoon Business / Group / Event Programs
- Pre-Dinner Group Reception
- Group Dinner
- Evening Entertainment
- Overnight Cruising
- Day 4: In San Juan, Puerto Rico)
- Morning Event Program
- San Juan Shore Excursions
- Afternoon in San Juan
- Sail at 5:00 PM from San Juan to Philipsburg
- Pre-Dinner Group Reception
- Group Dinner
- Evening Entertainment
- Overnight Cruising
- Day 5: In Philipsburg
- Morning Event Program
- Philipsburg Shore Excursions
- Afternoon in Philipsburg
- Sail at 5:00 PM from Philipsburg to Miami
- Pre-Dinner Group Reception
- Group Dinner
- Evening Entertainment
- Overnight Cruising
- Days 6 & 7 At Sea (Cruising the Caribbean)
- Morning Business/Group/Event Program
- Group Lunch
- Afternoon Business / Group / Event Programs
- Pre-Dinner Group Reception
- Group Dinners
- Evening Entertainment
- Overnight Cruising
- Day 8: Return to Port / Disembark
- Morning Disembark
- Transportation to Airports / Hotels
7 Night Western Mediterranean Itinerary
- Day 1: Embark Cruise Ship in Barcelona, Spain (Noon)
- Event Registration (afternoon)
- Ship sails at 6:00 PM
- Pre-Dinner “Welcome Aboard” Group Reception in Private Lounge (Sail away)
- Group Dinner
- Evening Entertainment (Main Show / Music / Lounges / Comedy Show)
- Overnight Cruising
- Days 2 At Sea (Cruising the Mediterranean)
- Morning Business/Group/Event Program
- Group Lunch
- Afternoon Business / Group / Event Programs
- Pre-Dinner Group Reception
- Group Dinner
- Evening Entertainment
- Overnight Cruising
- Day 3: In Naples, Italy
- Morning Event Program
- Naples Shore Excursions
- Afternoon in Naples
- Sail at 6:00 PM from Naples to Florence/Pisa, Italy
- Pre-Dinner Group Reception
- Group Dinner
- Evening Entertainment
- Overnight Cruising
- Day 4: In Rome, Italy
- Morning Event Program
- Rome Shore Excursions
- Afternoon in Rome
- Sail at 9:00 PM from Rome to Florence, Italy
- Pre-Dinner Group Reception
- Group Dinner
- Evening Entertainment
- Overnight Cruising
- Day 5: In Florence/Pisa, Italy
- Morning Event Program
- Florence / Pisa Shore Excursions
- Afternoon in Florence/Pisa
- Sail at 6:00 PM from Florence to Cannes, France
- Pre-Dinner Group Reception
- Group Dinner
- Evening Entertainment
- Overnight Cruising
- Day 6: In Cannes, France
- Morning Event Program
- Cannes / French Riviera Shore Excursions
- Afternoon in Cannes
- Sail at 6:00 PM from Cannes to Palma de Majorca, Spain
- Pre-Dinner Group Reception
- Group Dinner
- Evening Entertainment
- Overnight Cruising
- Day 7: In Palma de Majorca, Spain
- Morning Event Program
- Palma de Majorca Shore Excursions
- Afternoon in Palma de Majorca
- Sail at 6:00 PM from Palma de Majorca to Barcelona, Spain
- Pre-Dinner Farewell Group Reception
- Group Dinner
- Evening Entertainment
- Overnight Cruising
- Day 8: Return to Barcelona, Spain & Disembark
- Morning Disembark
- Transportation to Airports / Hotels
Step # 3 - Cruise Line Negotiation & agreement
The rewards of hosting your group event on board a modern cruise ship will pay dividends for years to come. However, ship-based events have unique characteristics that need to be carefully accounted for in the planning process leading up to the grand event. At SeaSide Events, we take a very proactive approach to working closely with our customers and cruise lines to ensure a fully transparent negotiation and agreement process accounting for all key aspects of the group event. As part of our services, SeaSide Events interacts directly with the cruise lines to create a comprehensive event quote, as well as key terms and conditions related to the onboard group event. At the end of this process, and in full interaction with our customers, we make a final ship selection, define the event’s cruise itinerary, the total number of staterooms and guests, access to group venues, amenities, and onboard activities, as well as all financial and payment details.
Ship Size & Type
Cruise Ship Charateristics
Whether your group event expects to host 100 attendees for a corporate event, or 4,000, music or sports fans celebrating their favorite bands of pro-team, cruise ships offer the option to customize your event either as an exclusive group with private access to venues facilities or as a full-ship private charter. Either way, cruise ship-based events create memorable experiences and memories your attendees will relish for years to come.
Cruise ship events are typically contracted out 12-18 months in advance to secure the best ship, accommodations, onboard activities, and function space for the program.
At SeaSide Events, we pride ourselves on our ability to foresee all critical elements of planning a cruise ship-based event and share these insights and experiences with our customers to ensure a smooth and efficient pre-event planning phase.
Accommodations: Define and select stateroom types and Pricing (Inside, Oceanview, Balcony or Suites), Double/Single Occupancy, Locations, Configurations, etc.
Dining: Select group dining options, restaurant buy-outs, seating arrangements, dining times, as well as foodservice options (e.g. Group Receptions, Coffee Breaks, etc.)
Meeting/Event Venues: This process secures and reserves group venues and locations such as main theaters, conference facilities, lounges, deck space, Beach locations (private islands), and other venues required to run the event.
Cruise Ship Charters allow the option to modify the ship’s traditional port itinerary to meet the needs and objectives of a given event. The simplest type of itinerary customization involves changing ports of call within an itinerary while keeping the departure/arrival city and dates as scheduled. Incremental costs (if any) associated with the custom itinerary request will be included in the initial charter quote and/or provided as an optional line item.
Group Events (e.g. non-full ship Charters) follow the predetermined ship’s itinerary for the given dates of the event and thus do not require any modifications to the ship’s port schedules.
SeaSide Events’ experience with both Cruise Ship Charters and Large Groups is leveraged on our customer’s behalf to determine the ideal itinerary and cruise length to meet our customer’s event objectives.
Needless to say, overall event costs and logistics are proportional to the number of Attendees. Accommodations, Group Venues, Dining Arrangements, Entertainment, Shoreside Events, and Scheduling, thus requiring a firm understanding of cruise ship space capacity, guest flow, and multi-deck layouts to ensure a smooth and efficient event program. Knowing the expected number of guests (plus or minus a percentage) is a key data point on cruise ship event planning.
SeaSide Events works closely with both our customers and the cruise line to secure and confirm all event venue and amenity requirements:
- Main Theater for General Sessions, Concerts, or Presentations
- Lounges for Group Events and Receptions
- Pool Deck Space and Stages
- Welcome/Farewell Party Venues
- Audio-Visual Equipment & Props
- Event and Venue Catering
- Port Activities (Shore Excursions / Beach Parties / Sporting Activities / Competitions / Concerts / Catering)
- Onboard Competitive Events (Basketball, etc.)
SeaSide Events Full-Ship Charter and Large Group Agreements Include:
- All Guests Accommodations on a variety of Stateroom types (e.g. Inside, Oceanview, Balcony, and Suites)
- All Dining & Meals
- Non -Alcoholic Beverages
- Shipboard Entertainment (Musical Shows, Concerts, Comedy Nights, etc.)
- All Venues and Meeting Rooms
- All Audio-Visual Equipment
- All Port Visits
- All Taxes/Fees & Gratuities
Ship Charter or Large Group Pricing Options (to be added at the customer’s request):
- Transfers to and/or from the ship (from Airports and/or Hotels)
- Onboard Bar Beverage Package
- Specialty Restaurant Buy-Outs
- Private Group Shore Excursions or Activities (e.g. Beach Party)
- Photo/Video Packages
- Onboard Credits per Attendee
- Customized Documents
Ship Charter or Large Group Pricing does not include:
- Air Transportation
- Transfers to and/or from the vessel
- Casino Gaming
Cruise Ship Charters typically follow a staggered payment plan following the initial 10% charter rate deposit submitted at the signing of the Charter Agreement. Depending on the cruise line, the balance of the Charter rate (inclusive of Cruise Fare + Taxes/Fees + Gratuities) is paid in 3-4 installments of 20-30% each starting 9 months prior to sailing. Example:
- Deposit of 10% at Charter Agreement Signing (18 Months prior to sailing)
- 30% of Charter Rate at 9 months prior to sailing
- 30% of Charter Rate at 6 months prior to sailing
- 30% of Charter Rate at 3 months prior to sailing
Large Cruise Groups (e.g. 50+ Cabins or 100 Attendees) follow a different payment plan than Charters. Typically (with variations from cruise line to cruise line) Group reservations are secured 9-12 months prior to sailing, and require reduced deposits to secure all of the group’s accommodations needs with full payment typically paid 60-90 days prior to sailing.
Step # 4 -cruise event planning & logistics
It is now time to plan and move forward with the grand event. Whether the event planning starts 6, 12 or even 18 months out, SeaSide Events works closely with both our customers and the cruise line at every step of the way to ensure all critical elements fall into place. During this phase a daily events and activities schedule will be developed, as well as all pre-event logistics, reservations, and the cruise-based event delivers on our customer’s expectations. It is showtime!
Planning Window & Scope
Pre-Event Milestones
Typically, Cruise-based events are scheduled 12-18 months in advance of the sailing date out in order to secure the required onboard cruise accommodations, meeting or event space, group events, and activities, as well as planned shoreside activities. In the case of full ship charter, most cruise lines require charter agreements to be signed no less than 18 months prior to sailing.
Depending on the target audience or attendees, ship-based events are marketed to their target audience via online and social media channels, as well as websites, email marketing, and other digital channels. For corporate meetings we usually see internal communication channels being the preferred marketing tools.
Given the importance of keeping the attending guests informed on updates, news, or other relevant event information, it is critical to ensure a comprehensive digital and online marketing and communication plan and strategy are established to maintain recurring communications with all prospective event attendees.
At SeaSide Events, we have ample experience in marke4ting and promoting cruise events and we work closely with our clients in support of their event marketing strategies and execution plans.
As with land-based events taking place at conference hotels or convention center’s, the seamless and efficient attendee registration and accommodation booking process is an essential part of delivering a successful group event. At SeaSide Events, we work with the latest Event Registration software and platforms (Desktop & Mobile Apps), as well as fully integrated cruise accommodation booking platforms presenting live inventory, detailed stateroom descriptions, and payment processing. Our Cruise Event platform allows for direct communications with all booked attendees, promotion of specific events and activities, as well as a personalized mobile app with each attendee’s specific itinerary, daily schedule, and event registrations.
Every event taking place on a cruise ship is not only unique and different but also has specific requirements and end objectives that need to be carefully taken into consideration in the planning process. Our team at SeaSide Events has the experience and insights that come from 20+ years of specifically planning cruise-based events. This experience is leveraged on our customer’s behalf to ensure we work together in designing and delivering the best possible event at sea.
First, we will help you select the right ship and itinerary, and then we will work closely with you in creating a day-to-day event schedule securing event venue space, access to specialized AV equipment, dining and culinary arrangements, team building activities, private function venues, nightly entertainment, exciting shore excursions and much more for an event that’s truly one-of-a-kind.
Step # 5 - SHOWTIME!!!
With either a Full-Ship Charter or a Large Group, you virtually “own” the ship allowing you to customize your events, schedules, itinerary, venues, dining, entertainment and so much more. Your corporate branding and messaging can be communicated throughout the entire ship, including the daily newsletter, key cards and menus. Being in a self-contained environment ensures all attendees participate on all events and have access to relationship-building time with leadership and other attendees. There is no other event venue as impressive as a cruise ship. Hosting your event onboard a ship creates lifelong memories for all attendees and the highest ratings and ROI for event organizers.
SeaSide Events is a global leader in the organization, management, and delivery of world-class events onboard some of the world’s largest and most advanced cruise ships. Our events experience spans corporate meetings, industry gatherings, music festivals, sporting events, and incentive travel. Today’s state-of-the-art cruise ships provide a superior alternative to the traditional land-based hotels, resorts, or conference centers, as well as a cost-effective, exclusive, and very efficient way to conduct your corporate meetings, sporting, or musical events.
SeaSide Events has long-standing partnerships with over 20 cruise lines providing access to more than 320 individual cruise ships ranging in capacities from 200 up to 5,000 passengers. Our expert team works hand in hand with our clients to identify the most suitable cruise ships with the ideal combination of cruise length, destinations, and facilities to meet our client’s needs for a memorable event at sea.